The story
Multians worked with Ask Wire on a crowdfunding film that introduced the company, explained its property intelligence platform and brought the people behind the business into the story.
The brief
Ask Wire turns real estate data into insights for property professionals, investors, banks and developers. The challenge was to explain that offering clearly within a short campaign film.
The approach
We shaped the narrative around the problem the platform addresses, the people behind the company and their vision for the business. The aim was to make technical information accessible without losing the substance of the story.
The production
Interviews, cinematic visuals, messaging and editing came together in a finished film for the crowdfunding campaign. The format also gave the team an asset for presentations and further business communications.
The wider campaign
Ask Wire’s crowdfunding campaign raised more than €150,000. The film formed one part of the wider campaign; the total reflects the campaign as a whole.
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